Another major commercial milestone has come and gone with the completion of Valentine’s Day, and now many people are gearing up for winter vacations to break up the monotony of the season. Here is the latest news and advice that can help turn your winter into a good season for Internet marketing.
Gearing up for SearchFest
Final registrations are now being taken for SearchFest 2013, a marketing and social media conference that will be held on February 22nd in Portland, Oregon. Speakers this year include Duane Forrester from Bing, Susan Delz from Ion Interactive, Jeff Preston from Disney Interactive, and more. The conference includes educational topics, networking opportunities, and an extensive series of Q&A sessions with the speakers. For those unable to attend in person, there will also be several social media events and remote access available.
Microsoft Unveils New Ad Format in New York Times
Windows 8 users who subscribe to the New York Times might find some new advertising styles in their reading. Beginning this week, Microsoft released a series of interactive ads that can be used by mobile Windows 8 users. An example of this style of advertising is with Delta Airlines, whose ad required users to swipe up on the tablet to activate the ad, which then shows an animated elevator ride, followed by the animation of an airplane when the user pushes the ad again. This style of advertising is similar to the doodles used on Google from time to time. While the trend is not widespread just yet, it might be a good idea to brainstorm some interactive ads for your own business in the future.
Health Innovation Social Media Event
As part of Social Media Week, an event targeted toward those in the healthcare industry will be held online. Guests will include founders and CEOs of online healthcare businesses such as Sherpaa, Greatist, and Startup Health. The online conference, titled “Healthy Innovation,” will target members of the healthcare community and startup businesses in an attempt to create a dialogue on the current healthcare environment and how new customers and patients can be reached.
Google to Provide Unnatural Links Warning Examples
Several Internet marketers have had issues with Google’s Penguin and Panda algorithms as of late. These algorithms, which re-sort search results based on what Google has defined as quality content, have affected approximately 1% to 2% of English-based sites per update. One side effect is that some e-commerce sites are being classified as “unnatural links.” In an attempt to inform the public of their policies, Google has announced that it will include a new video in its Webmaster Help Series that will provide examples of unnatural links. This video will be unveiled within the week and will give Internet marketers important tips on redesigning their sites to avoid getting this dreaded warning.
This Week’s Marketing Tip: The SoLoMo Conference
The Customer Theatre SoLoMo 2013 conference is now accepting registrations. “SoLoMo” stands for “Social Local Mobile,” and this conference will include in-person and web-based seminars about marketing toward these three media types beginning on March 20, 2013. Each day of this two-day conference will include eight 30-minute presentations from industry experts such as Mike Davies of PayPal, Martin Gill of Forrester Research, and Robert Moss of Secret Sales. Considering the importance of social, local, and mobile marketing in the modern world, there should be something for anybody interested in developing or expanding on an Internet marketing plan.
The end of February often signals the beginning of vacations across the country and a shift in buying trends. Come back next week to see how that activity affects the Internet marketing landscape.