Webmasters have been building traffic with articles since the very first websites made their appearance on the World Wide Web in the early 1990s. Individuals use the Internet for many different reasons, including entertainment, communications, and most of all, information. Articles are the best way to deliver the answers that internet users seek, but not just any content will build traffic.

The Importance of Keywords

Keywords, or the common phrases people enter into search engines to find information, are a critical part of creating articles that build traffic and attract visitors. The first search engine optimization (SEO) strategies began to emerge in 1997 and since then, dozens of theories and techniques have emerged to help webmasters achieve higher placement within search engine results pages. Keywords play a role in most of these practices, but there are several different views on how key phrases are best used within an article.

Understanding Keyword Density

How often a keyword or phrase should be used in a web page is a prime example of the variations in different SEO theories. In the past, high keyword densities were thought to bring better rankings and thus attract more traffic. It wasn’t uncommon for search engines to direct users to nonsensical pages of web content that were written purely for ranking purposes by repeating the desired keyword within unrelated text. To preserve their own reputations, search engines evolved their ranking algorithms to filter through useless content and deliver reliable results to their users.

Why Quality Content Matters

Google’s webmaster guidelines urge individuals to create websites for the user, not for the search engine. In reference to content and keywords, the guidelines state:

“Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”

Achieving a specific keyword density is not a priority if your goal is building traffic with articles; relevant, high quality content that enriches, entertains, or enlightens the reader is what search engines now look for when they rank websites. Modern ranking algorithms can determine the context of an article based on the frequency of various words and how they are used in relation to other words.

The Best Article Marketing Practices

The first step in building traffic with articles is to create original, informative content that naturally incorporates the primary keyword, as well as any supporting secondary phrases. A well written article discussing a given topic should achieve this with very little additional effort. Linking strategies are also an important SEO component. Articles and pages within a website should interlink in a logical manner, using relevant key phrases as anchor text. Quality articles typically generate backlinks from other sites and can significantly boost traffic and search rankings.

The ability to provide quick and relevant information that could be shared around the world was a fundamental part of creating the Internet. Webmasters have been building traffic with articles since the World Wide Web’s inception more than 20 years ago. The key to effective article marketing is original content that accurately meets the needs of your target audience.


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