Instagram is one of the most effective marketing tools out there in the modern day. Not only is almost everybody on it, but there are plenty of ways to use it for easy marketing that dwarf the opportunities in many other social media networks. Visual advertising is a key part of any major marketing campaign, and the tips below will help you figure out ways that you can harness the power of Instagram to boost the effectiveness of your plans.
Keep in Tune with the Calendar
Make sure you watch the calendar and mark off special dates that are particularly relevant to your product. Then take holiday themed pictures that will help draw interest to your brand. For example, if you deal in sporting goods, keep an eye on when major sporting events happen and make sure to post pictures on those days. At the very least, almost every company can benefit greatly from connecting their brand to major holiday events such as Christmas and New Year’s Eve.
Hold the occasional Instagram contest that provides a nice prize to those who use your brand in creative new ways. You can arrange these contests to coincide with major calendar events, new business initiatives, or just as a random affair that catches your audience by surprise. If you can get customers to take pictures that promote your brand, you are essentially getting free advertising that will reach hundreds if not thousands of people who normally would never know about you.
Hashtags are an important piece of social media marketing, and you need to remember that Instagram allows them just like Facebook and Twitter. When you use a hashtag, you are connecting your brand with many other related pictures, which increases the likelihood that others will click their way to your ads. Just make sure to choose a hashtag that is either trending or which is a popular search result. If nobody clicks on the hashtag, your efforts will be wasted.
Turn your Brand into Art
You don’t need to make all of your Instagram posts into standard ads for your brand. Rather than take a picture where your logo or product is the center of attention, turn your image into something nontraditional and artistic. An action shot that shows several people interacting with your product or something that is simply pleasing to the eye will get many more likes and shares than a standard image. The more likes and shares you get, the more a chance you have of reaching a new audience with your brand. Something that is more artistic also has the advantage of increasing the emotional ties your audience has to your brand. The more of an emotional connection you form, the better people will remember you.
Instagram is a great way to communicate with others, give a visual face to your brand, and stay connected with what others are interested in around the world.