A blog is an essential part of any web presence these days. You can use a blog as a way to sell a product, communicate with customers, or direct traffic to your main website. Taking a look at the latter purpose, here are five ways you can turn your blog into a traffic generating tool for the rest of your website.

1: Provide Plenty of Links

Whenever your blog sites relevant information that can be found on your website, you should make sure to provide a link. Keep your hyperlinks to a maximum or two or three words so you don’t have to worry about them overrunning your blog post. In many cases, it also helps to make sure you set the links to open in a new tab or window (using the “target=_blank” HTML command), as this makes it very easy for your readers to switch from your blog entry to your website and back again.

2: Include a Call to Action

It is very important to make sure your blog content is as useful and informative as possible, but you need to do more than just state facts to your customers. You need to get them in a situation where they want to act. That means including a call to action in every blog entry that gives readers some ideas on what they should do after checking out the blog. Usually, this will link back to your own content, but you can also mix it up by linking to related data from time to time.

3: Communicate with Other Blogs

If you can identify several other blogs that don’t compete with your own brand but do supplement your product with either accessories or information, you should do your best to make sure you interact with them. This includes linking to them on occasion and encouraging others to read those blogs. The cooperation will likely be noticed by the associated blogs, and they will be happy to return the favor. This means more business for both of you thanks to cross-linking between multiple audiences.

4: Make Readers Part of the Conversation

You should end your blog entries with a call for comments. Use leading questions about the topic you have just finished blogging about or ask readers to share their own experiences. You don’t need to worry about providing links or specific calls to get other people to your website in this case. Starting a conversation will increase user engagement, which will in turn increase loyalty to your blog and brand.

5: Keep an Eye on Pingbacks

Most blogging sites provide you with information on pingbacks, also known as trackbacks. These are usually found in the comments section of a blog and list what other sites have linked to your information. Make sure that you check out any site that links back to yours so you can make sure it provides top-quality content, as this will increase your standing in search engine rankings. Also bear in mind that your pingbacks usually show up on other blogs, so you are giving others a way to find your blog when you link to other parts of the Internet in your content.

A blog is an extremely useful tool when it comes to marketing your brand and establishing a stronger presence online.

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