Here we are in the last week of 2013. How has the year treated your business? Whether the times have been good or bad, you can start planning for a strong 2014 with the following news items.
Yahoo! Slips in Ad Revenue
Although Yahoo! Was long ago supplanted by Google as the top search engine in the world, it has remained steady at the number two slot when it comes to advertising. That changed this year, as market research indicates that the company dropped behind Facebook and Microsoft when it comes to ad revenue. It is worth noting that Yahoo! recently underwent a major change in management and marketing style, and the company hopes that this change will lead to a rebound in 2014.
Twitter’s Promoted Accounts Move to Timelines
Twitter has been experimenting with promoted accounts for some time now, but is closing out 2013 by making a major change that the social media network hopes will increase that feature’s overall utility. If you have a promoted account, you will now land in other users’ timelines, guaranteeing that more potential customers see your brand. The promoted accounts can be very specifically targeted by product type or geographical area, so this is a good feature to look into if you are trying to make a social media splash in 2013.
International CES 2014 Approaching
One of the first marketing conferences in 2014 will be the International CES gathering in 2014. Running from January 7th through the 10th, this conference features multiple keynote speeches and workshops as well as “Super Sessions,” which showcase out of the box ideas. Registration is still open, and you can attend part or all of the conference in Las Vegas, Nevada. This is a great way to start off the new year if you are in the Midwest area.
Facebook Adds Real-Time Data to Insights
Facebook users have long had access to an insights page that shows off general trends in viewership and reach, but those insight tools just became more useful than ever before. The social media company has now made it possible to get real-time results on all insights reports, providing users with a way to access their page’s information as far back as July 2011. While information on likes and shares was previously restricted to a window of two to three days, you can now set a date range as long or as short as you want. This is a great way to revolutionize your social media strategy in 2014, since it gives you more data about who is viewing your posts and when than ever before.
This Week’s Marketing Tip: Revisit Google Panda
Has your website been losing traffic lately? Even if you don’t think you were hit by the Google Panda updates that occurred several months ago, you may want to revisit your web stats to see if things have changed. The Panda algorithm analyzes how people use content over time, so even if your site was initially in the quality content category, that can change. In general, you should check the traffic on every section of your website on a quarterly basis. If there is a significant drop (30% or more in lost traffic), you should retool the page, because you have probably been placed in the poor quality category.
This brings us to the end of 2013. We hope you have a happy New Year! Be sure to join us again next week as we kick off 2014 and provide you with the news you need to make sure you have a prosperous year.