With Thanksgiving now over, we’re at the busiest time of the year for most retailers. If you have a lot of discounts during this time of year, don’t forget about Cyber Monday, in which customers flock to online stores to see what deals are available.

Twitter Provides More Focus on TV Advertisement

Twitter is making it easier than ever for advertisers to target those who are talking about TV programs while the shows are on. The new service allows advertisers to target their promotions specifically when certain TV shows are on, in which case the ads will show up when a person participates in a conversation related to the selected show. This is almost like running a commercial during a popular TV show but comes at a fraction of the cost and allows you the option of customizing your ads even further.

Online Shopping Expected to Hit a Record

As the holiday shopping season kicks into high gear, analysts have projected that online shopping will increase by as much as 44% this year over 2012. In particular, many customers are expected to be checking online sites after visiting stores to see if they can get an even better deal. With the availability of smartphones and mobile devices, customers can check prices in real time. If you have an online storefront, it might be worthwhile to make sure you highlight sales that provide a better price than customers can find in stores, making shopping easier for them and more profitable for you.

Pandora Gets Boost from Mobile Revenue

The popular online radio service Pandora reported some big gains in the last quarter, including a 50% increase in revenue from mobile ads. This boost also means that advertising from mobile ads exceeded $100 million for the first time so far. Because of this sudden spike in mobile revenue, Pandora plans to continue their advertising focus and appealing to the growing number of mobile users out there. If you have audio ads that might appeal to music listeners, you should consider taking advantage of this new trend on Pandora.

Search Insider Summit Approaching

As a companion to the email marketing conference we mentioned in last week’s blog, MediaPost is also offering the Search Insider Summit in the upcoming month. Running from December 8th through the 11th at the Stein Eriksen Lodge in Park City, Utah. This summit is targeted at helping marketers to navigate the chaotic world of search engine marketing and the drastic changes it has taken in 2013. If you are looking for a guide to help you navigate through this turbulent landscape, this may be a great way to get the help you need.

This Week’s Marketing Tip: Ethical Content

Not a lot of content creators worry about ethics when it comes to marketing, but it is something you should strongly consider. Ethical content is a multi-tiered approach that includes always keeping the customer’s needs in mind and also making sure that any content you create accurate represents any sources you site. If you pull references from another website, be sure to provide linkbacks to that source. Use quotes sparingly and always be sure to put your own spin on any content you create. Developing ethical content will help your customers get what they need and will also generate goodwill within the rest of the online community.

We’re counting down to the end of the year and in the midst of a busy holiday season. Make sure you stay on top of the latest marketing secrets by coming back next week to see how the world is developing.


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