An increasing number of sellers are providing holiday deals early this year, some as early as right now. Whether you are gearing up for a big season or just going about business as usual, the news below will be of interest to you.
Google Adds New Security Tools
Continuing its major overhaul of all things related to Internet marketing, Google has announced some new webmaster tools designed to help people whose sites have been hacked recover their information. The tools include warnings to let you know when your site has been hacked and exactly what purposes it was used for, such as to spread spam, viruses, or other malware. The review process has been streamlined, and the ability to recover data has been improved. For those who want the extra help in defending against a virus attack, this can be a very useful new tool.
Vine Adds Editing to Videos
Users of the Vine social video service will have new chances to customize their videos in the future. The recent “time travel” feature adds the chance to edit videos and share sessions, providing a chance to turn your six-second promotion into something more. Rather than relying on a single continuous shot, for example, you now have the chance to make more edits and use slightly more movie magic when tailoring a video to meet your promotional needs.
LinkedIn Doubles in Size
Punctuating the big year that LinkedIn has had following the social network’s interface overhaul, the company recently reported that it has reached 259 million monthly active users. This is an increase of more than 70 million people since this same time last year. Meanwhile, the company’s stock has nearly doubled in that same amount of time. LinkedIn still trails behind Facebook and Twitter as a social network, but is making great gains, especially in the area of B2B marketing. If you don’t already have a LinkedIn account, now might be a good time to check out the multitude of features out there.
Internet Summit Coming up in Raleigh
There are less than two weeks left to go to register for the Raleigh, North Carolina Internet Summit. This summit, which occurs from November 12th through the 14th at the Raleigh Convention Center, features more than 100 speakers discussing topics including content strategy, customer engagement, and social media. Registration is still open for now, but there are less than 150 tickets remaining. If you’re in the southeastern United States, taking advantage of this opportunity may be a wise thing to do.
This Week’s Marketing Tip: Streamline your Website
A recent Q & A session from Matt Cutts of Google emphasized once again how important it is to have quality over quantity when it comes to your content. Cutts stated that having a high number of indexed pages does not necessarily increase your Google ranking. As a result, now is a good time to look over your website and cut some dead weight if you can. Removing redundant pages can help make it easier for customers to navigate your website, and it has now been revealed that you won’t lose your place in Google’s rankings by doing so. As always, quality content will win out over everything else.
November is now here, and that means we’re on a race to the beginning of 2014. To navigate the weeks leading up to the holiday rush and end of year chaos, come back next week for more news.