Social media continues to be the primary force in modern Internet marketing, and it is changing very quickly. There are other factors in Internet marketing at work as well, and you can find out about those as well as conferences and events that can help shape your marketing future below.
A Look at Hashtag Trends
The Pew Research Center has recently done some investigation about the hashtag phenomenon of social media. The findings indicate that since Facebook added hashtags, 71% of all social media users make use of them regularly. Additional research indicates that social media is dominated by young adults, with 83% of the 18-29 year old demographic using it but only 32% of those who are 65 years old and older making use of them. The key to this phenomenon is to make sure that you use timely, tending, and relevant hashtags in your marketing.
Save $200 in Registration for DMA 2013
DMA 2013 will be held at the McCormick Place West in Chicago, Illinois from October 12th through the 17th. The major marketing gathering is currently running a special to pre registrants which will give a $200 discount for signing up now. Pre conference events will take place on the 12th and 13th, which the main event running from the 14th through the 16th and then post conference events running on the 17th. You can attend some or all of this event, which is one of the biggest events in the Internet marketing world.
Facebook to Add Facial Recognition to Profile Photos
Facebook is considering a move that would add facial recognition to profile photos in much the same way that the social media giant already uses facial recognition to recommend tags for personal photos. The plan is currently in the exploratory phase right now, with Facebook suggesting that they will include an opt out option for those who are not interested. Still the possibilities for you to tie your company page to individual personal pages will soon be made more explicit very soon.
2013 MIMA Summit Gears Up
The 2013 MIMA Summit is set to occur on October 15th at the Hilton Minneapolis in Minneapolis, Minnesota. This summit represents the biggest one day marketing event in the Midwest and is a great chance to learn more about marketing trends and statistics. The first announced keynote for the summit is Nate Silver, whose website FiveThirtyEight.com accurately predicted the last two presidential elections. This is a great resource for Midwestern companies as well as anybody willing to make the trip.
This Week’s Marketing Tip: Humanize your Brand
With the advent of Pinterest and Instagram, there are a lot of ways to visually represent your company. One method that you should take into consideration includes humanizing your brand by showing your company spokespersons in everyday situations. This can include pictures at conventions and expos, or it can showcase what your employees do on vacations or even their everyday lives. The key is to make sure that whatever you do, you are tying it back into your brand in some way, even if it’s just through a mention here and there.
Autumn is getting closer and closer, and companies are beginning to look toward end of year reports. You can find out more about the Internet marketing world by checking back here again next week!