With back to school sales ending and the fall season almost upon us, many companies are looking forward to the holidays, be it Halloween, Thanksgiving, or even Christmas. Are you ready for the end of year rush? Check out the news below, which will give you the newest developments and upcoming conferences that may help you to prepare.
Vine Continues to Grow
Twitter’s video service, Vine, has recently topped 40 million users. That means that since the video service was bought by Twitter in June, the number of registered users has tripled. This news doesn’t include monthly active users, but it does demonstrate exactly how quickly the service has grown. Much of the success is believed to be attributable to the push for an appeal to mobile users, with the Android version of the app released in June, which is right around the time that the app’s growth began.
A Move to a Mobile Only World
Every marketer knows that mobile traffic is on the rise, but many people haven’t learned exactly how far the transition has come. Recent research at comScore indicates that fully 35% of online customers access their retailers through mobile devices only. That means that if you don’t have a mobile site and a store geared specifically toward mobile devices, you may be missing out on valuable customers. These figures are focused on the United States only, but trends suggest that worldwide traffic may be heading in that direction as well.
Google Announces Helpouts
For those who are looking for a way to give customers some hands on technical service when necessary, Google has a new service available called Google Helpouts. This is a peer to peer video chat helpline service that connects to your Google+ account. You can use this service to provide any technical service necessary to help customers use your online store or website. However, it is important to note that Google does take a 20% commission if you choose to charge for your time on the service.
BOLO 2013 Gives Marketing Help in the Southwest
Many Internet marketing conferences this fall are scheduled to take place in the northeast or on the east coast of the United States. For those out west, there are a few conferences to help you out as well. One of these is BOLO (Be On the Look Out) 2013, which will be held on October 13th through the 15th in Scottsdale, Arizona. If you register this month, you can save $200 off the walk in registration fee. If you’re a marketer in the southwest who is looking to learn some of the latest technologies and social media strategies, this conference might be able to help you immensely.
This Week’s Marketing Tip: Get more Personal with Promotional Emails
Gmail and other email provided have begun segmenting emails so that promotional mailings to a separate “promotions” folder. This is effectively a second spam filter, since users are significantly less likely to check that folder regularly, even if they have signed up to receive newsletters and coupons. To overcome this new obstacle, you should be seeking to tailor your promotional mailings to the customer as much as possible. Check your social media networks to see what your customers like. Consider creating multiple email lists, with tailored promotions going to each one. If you focus on personalization whenever possible, you are more likely to overcome this new filter and retain customer interest.
A look back at where we are now compared to where things were at the start of 2013 shows a great deal of growth and change when it comes to Internet marketing. Check back next week and you’ll find even greater changes on the horizon.