By now, you should have a good idea as to how much of a marketing budget you can expect going into the last quarter of the year. Consider using any leftover funds to register for a conference or two so you can get some first hand learning about new marketing techniques. The biggest news this week in Internet marketing can be found below.

Instagram Expands Video Policy

Instagram previously only allowed users to upload 15 seconds of new video, but they have recently expanded their policy to allow for the use of “canned” video – that is, video which has already been used elsewhere. This means that you can now provide 15 second samples of a larger video, hopefully enticing users to visit your website to see the whole thing. This is a chance for marketers to expand their use of video and viral marketing.

DemandCon on the Horizon

DemandCon will kick off in Boston on September 30th and ends on October 1st. This conference is focused on company level marketing that can give you a solid top down approach to marketing. The conference includes 45 minute long presentations and mini workshops, as well as full day intensive workshops. Registration is now open, giving you a chance to start off your autumn with some extremely useful business level marketing lessons.

Study Warns of Dangers of Fake Web Traffic

A recent study initiated by MdotLabs indicates that spammers and robots might be costing advertisers much more money than they might believe. The study estimates that fraudulent web traffic can cost advertisers a combined $180 million on a yearly basis. Estimates of how much web traffic to a site is fake ranges from 36% to 50% of all hits – significantly higher than most people might expect. This indicates that you should do your best to research the websites where you advertising appears carefully, avoiding sites that have a high degree of spam so as to avoid wasting advertising dollars.

B2B Marketing Forum 2013 Approaches

Another Boston based conference will be held this October. In this case, the conference is another installment of the B2B Marketing Forum, which will take place on October 10th and 11th. This annual forum provides a huge focus on B2B marketing, with dozens of different seminars and forums. If you’re looking for a way to enhance your B2B savvy and get some advice from expert marketers in the industry, this might be a good investment for you.

This Week’s Marketing Tip: Using Hashtags to Boost your Marketing

Twitter hashtags are an excellent way to participate in conversations with users that you normally wouldn’t be able to connect with. However, there are certain things you should be careful of when doing so. For example, you should make sure that you use a hashtag that is popular but also relevant to your business. You also need to make sure that you don’t accidentally join a hashtag that is slang for something else. Twitter shows a listing of currently trending hashtags on the left side of the screen, and you should make sure to check those trending topics before making use of them for your marketing purposes.

Social media networks are making significant changes to accommodate marketers, and there are many different resources available to make sure you are as educated as possible on them. Be sure to check back here next week to find more resources for online marketing of all sorts.


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