While third quarter earning statements are still more than a month away, most business owners have now had time to analyze their current sales and plans, making changes as necessary. Ways in which is this affects the world of Internet marketing this week are detailed below.
Incite Marketing Summit Approaches
Registration is still open for the Incite Marketing Summit, which will be held on September 18th and 19th. The summit will be held at the New Yorker Hotel in New York City and will feature a focus on attracting new customers to your business through online marketing means. Speakers will include marketing officers from companies such as Hertz, L’Oreal, and Skype. If you’re in the area and want to get some expertise on new marketing strategies, this conference might be right for you.
Google Partners with Starbucks
Starbucks has changed the wireless provider from its stores, moving from AT&T to Google. The new deal between Google and Starbucks will go into effect throughout the country and will supposedly offer Internet at 10 times the speed than AT&T provided. What does that mean for marketers? It means that millions of people will be accessing the Internet using Google’s services as a default every morning while they are enjoying their coffee, which means you should focus on making sure that you have strong standings in Google if you want to access all these mobile users.
Discounted Registration for Brand ManageCamp
For those out in the western United States, Brand ManageCamp 2013 will be held on September 16th and 17th in Las Vegas, Nevada. This conference, now in its 11th year, will feature numerous marketing experts and will focus on innovation in the field of marketing. If you are thinking of attending, you should be sure to register by August 30th, as you will save a total of $100 off the registration price for doing so.
Conversion Conference Rounds out September
One more upcoming marketing conference that should be on your radar is Conversion Conference 2013, which will be held on September 30th through October 2nd in Boston, Massachusetts. As the title suggests, this conference focuses on ways to turn visitors to your website into converted sales. Many different companies will be available to provide expertise at this conference, including eBay, ESPN, and GoDaddy.com.
This Week’s Marketing Tip: Social Media Timing
Keeping a regular stream of content online on your social media feeds is important, but timing is just as important. You should do what you can to determine when the majority of your customers are online and post around those times. For example, look at some of your subscribers’ feeds and find out when they post the most. By making sure that you update your social media stream at the right times, you decrease the chances of your information getting lost in a sea of other status updates.
If you plan to attend any of the September conferences above, you should make sure to register early. That is a good way to earn a discount and be sure that you have more funds to put toward other Internet marketing endeavors, some of which we will explore next week.