The end of July often means the end of vacations across America, which means that companies return to a normal schedule. It also signals a new shift in marketing as the focus moves away from summer fun and toward school supplies and autumn preparation. With that in mind, the latest Internet marketing news is presented below.
Research Points to the Importance of Advocacy
Recent Internet marketing research performed by social@Ogilvy suggests that just having a strong marketing campaign of your own is no longer enough. 80% of a marketing campaign’s reach now comes from advocacy from other customers and companies. Advocacy might include active marketing campaigns, such as from allied businesses, or word of mouth, such as recommendations based on customers’ social media feeds. This news highlights the importance of relationship building. In the modern world, you are no longer just looking to advertise – you are also trying to get your customers to become advocates for your brand.
Slideshare Offers Streamlined Infographic Service
Infographics are an important part of Internet marketing because they draw a customer’s attention with an image and provide educational information. Slideshare has now made the production and distribution of infographics easier than ever thanks to a new service that allows customers to upload a library of the images and share them across the Internet. In addition to the ability for customers to play a timeline of infographics offered by a particular company, the service also provides analytics to the business so you can find out exactly who is viewing your images and how often they are doing so. For anybody who plans on making infographics a major part of their plan, this service can be very useful.
LinkedIn Introduces Sponsored Updates
Following the model laid out by Twitter and Facebook, the business focused social media network LinkedIn is now allowing companies to get some extra advertising through the use of sponsored updates. These ads appear in users’ feeds along with their other social updates, making it less likely that a potential customer will gloss over the information. In order for companies to make the most of this new feature, LinkedIn has also overhauled its display to introduce a news feed feature. If you have had a positive experience with sponsored updates on Twitter and Facebook, or if many of your customers can be found on LinkedIn, you might want to consider taking advantage of this new marketing tool.
SES San Francisco Kicks into High Gear
The annual SES San Francisco conference, which focuses on SEO, social media, and PPC advertising, is open for registration and gearing up for its opening day on September 10th. Running from September 10th through the 13th, this marketing conference will feature Google policy specialist Patrick Thomas as the keynote speaker. For those on the west coast who are looking to get the most out of their SEO and social media marketing, this is a good conference to consider.
This Week’s Marketing Tip: Add Emotion to the Equation
Knowing that having customer advocates matters so much these days, one of the best ways you can market your brand is to add an emotional element to things. Major brands like Disney, Hallmark, and Apple all manage to provide a feeling for their products that gets people immediately emotionally connected. Whether you are hoping to touch on somebody’s sentimental side or follow Apple’s route by appealing to intellectual excitement, you should establish an emotional theme for your brand and then do your best to apply that theme to your marketing campaign. Doing so will increase your brand’s power remarkably.
Although summer is not yet over, marketing trends are always shifting and looking forward to the next big thing. Check back next week as we take a look at what the Internet marketing world is looking like in August.