Continuing our five part series (part 1 here) on how to increase your marketing reach through online means, here are another 10 ideas that you may find useful. Each of these methods should drastically increase your hits and conversions over time.

11: Put out a Monthly Press Release

Press releases are a great way to let customers know what’s going on with your business. They can be used to summarize your accomplishments as well as point customers toward other items that might be of interest. If you use press releases, make sure to post them at least monthly.

12: Pay Attention to Other Companies

Part of good marketing is keeping an eye on the trends in the industry. You should observe other companies, especially popular ones in your industry. While you shouldn’t just copy what others are doing, you should make sure you keep an eye on new trends as they emerge and see how they can work for you.

13: Use Local Directories

Customers love the feeling that they are helping local businesses. If you cater to a specific region, you should make sure that you are listed with directories like Google Local to make sure that you reach those local customers.

14: Use Mobile Apps

The mobile web is the key to online marketing these days. You should make sure to use whatever mobile apps are relevant to your business. The more easily customers can access you from their phones and mobile devices, the more likely they will be to visit.

15: Set up Multiple Social Media Accounts

You should make your social media presence as expansive as possible, utilizing Google Plus, Twitter, Facebook, LinkedIn, and any other relevant networks. This will ensure that you have a large reach when it comes to the social media world.

16: Advertise on Social Media

In addition to maintaining regular social media presences on numerous networks, you should also consider advertising on those channels. Social media advertising can be very effectively targeted to many different demographics.

17: Focus on Content Marketing

As search engines change their standards, content marketing has become more important. Provide good, solid content as often as possible and you will find that your web traffic will skyrocket.

18: Maintain an Editorial Calendar

By keeping an editorial calendar that provides you with a schedule of updates, you can make sure to keep your content updated regularly. This will make sure that you don’t fall behind in your marketing strategies.

19: Images and Infographics

Using text combined with images is a good way of getting people to notice you through image search and on social media networks. Infographics are even more useful, as they can convey large amounts of information through easy to follow images.

20: Create a Banner

A banner that identifies your site can be placed as an ad on numerous websites and can also serve as the basis for ads. You should make sure that your website URL is clearly listed on the banner.

There are still many ways to market your site to explore. Come back next week to explore even more options.

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