The search for new traffic for your business will constantly bring you to attempt new strategies and try new endeavors. This web series will give you some places to start, providing you with 10 simple ways to spread the word about your business.
1: Put up more Content Each Week
The more regularly you update your website, the more traffic you will receive. Putting up just one more blog entry each week can provide a dramatic increase in your traffic and also give you another outlet when it comes to spreading company news.
2: Use Ad Services
Most of the top search engines provide ad services that you can use to increase your web traffic. By utilizing services such as Google AdSense and Yahoo Pay Per Click, you will have a better chance of connecting with users who use those search engines.
3: Give your Website a Makeover
You should make sure that you keep your website looking modern at all times. This means that you should use a new template and give your site a major overhaul every two to three years. By keeping up with web trends, you will keep users from seeing your business as outdated.
4: Keep a Regular Blog
No matter what business you are involved in, you should make sure that you have a blog section on your website. Blogging gives you a chance to connect with potential customers on a personal level and can build a lasting connection between you and your readers.
5: Build your Email List
Make sure that you give customers a chance to subscribe to a newsletter or similar regular updates right from your homepage. Recent studies indicate that email marketing produces more sales on average than most other forms of communication.
6: Put up a Prominent Call to Action
You should provide a clearly visible call to action in the form of a button or logo that customers can click at any time. This call to action should also be on display in emails and other marketing communications so your customers can always get to the meat of what you are offering with a single click.
7: Offer Regular Deals
Give loyal customers a reward in the form of regular discounts and deals. Not only will this engender a sense of customer loyalty, but it will give a chance for your brand to spread through social media announcements and other channels.
8: Run an Occasional Competition
Choose a marketing goal you want to accomplish and then run a competition to help achieve that goal. It could be something as simple as a certain number of Facebook likes or even a random giveaway. A small amount of free product will give you many new customers.
9: Use Video
Video marketing is a great way to make sure that you get your message out there in an effective and entertaining way. Set up a channel on YouTube and consider using services like Vine or Instavideo to reach out to a brand new audience.
10: Check your Search Engine Placement Regularly
Search engines are always changing the way they list content in an effort to keep only the most relevant information listed at the top of a given page. Make sure that you don’t get sorted out of the top listings by algorithms like Google Panda. If you see your site dropping, take immediate steps to improve your rankings.
This is just the beginning of our marketing advice. Come back next week (part 2 here) for 10 more ways to improve the visibility of your business.