Google Penguin 2.0 has recently rolled out, which signals yet another major change in the way Internet searches are performed. The new algorithm is designed to reduce spam on Internet searches, which means that creating strong content is now more important than ever. To figure out how you should revise your site and navigate in the new Google Penguin 2.0 world, consider the advice below. It will help you make sure that you don’t get wrongly sorted out.

What is Penguin 2.0?

Penguin 2.0 is the most significant Google search update in over a year. This is a major upgrade to the search algorithm that has been tasked with reducing the amount of spam and increasing the usefulness of Google’s top search results. While this has indeed reduced spam search results, it has also given small businesses some problems. Law firms and online marketing agencies in particular have seen a drop in web traffic due to the new guidelines and have had to revamp their content as a result. The best way to make sure that you do not suffer this fate is to use SEO wisely and keep repetition to a minimum. The more unique content you provide, the better you will fare with the new update.

Avoid Paid Text Links

One of the things that Google is cracking down on is paid text links that drive people to a given website based on keyword usage rather than strong content. If you provide any sort of text based links in your advertising campaigns, you should be sure that the text you use in these links does not completely match anything on your own website. Most of Penguin’s elimination process in this regard focuses on people who copy and paste their text directly into paid content for other sites. Using a tag line or catch phrase should be fine, but don’t go further than that if you can help it.

Moderate Comments

Third party spammers can hurt your site if you do not remove their content quickly. Penguin 2.0 counts blog comments and other third party activity in the website’s overall worth. That means that if you have received a lot of spam in the comments sections of your blogs and feedback forms, you might find this hurting your overall page rating. To avoid this problem, you need to be ruthless and thorough in eliminating potential spam comments. Comments should be marked as spam if they are obvious attempts to direct people to other unrelated websites or if they do not add much content that relates to yours. WordPress and other blog sites have good spam filters, but even they make mistakes sometimes.

Cut Ties with Low Quality Sites

Penguin 2.0 also bases its site quality rankings on what other websites link to your own. While you can’t control all linked content, you should keep an eye on links back to your site to make sure they are coming from quality pages. If you have guest posts coming from questionable sites or links coming from low quality sites, you should contact the appropriate webmaster to eliminate these links. It is better to not have the extra traffic from these links if it means improving your search standing. You also need to be extra vigilant about links coming from malware sites, as these will get your site marked as dangerous, too.

Managing SEO

Penguin 2.0 cracks down on repetitive SEO use. Having good SEO is still a necessity, but you should make sure to keep your content strong first and foremost. In general, you should manage your keywords to make sure that a given keyword takes up no more than 1% of your total content. That, along with avoiding repetitive phrasing whenever possible, will increase your overall search engine standing while also keeping you from getting your site counted as having low quality content.

By following the general steps and guidelines above while also focusing on providing good content with your site, you can avoid getting harmed by Google Penguin 2.0. While other sites struggle, you will be able to thrive.

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