As April comes to a close we are well into the second quarter of the calendar year. That means that a lot of companies are getting feedback on their quarterly action plans and it’s time to make adjustments accordingly. As you begin to plan for the future, consider the information presented here.
Demand Gen Releases new Report
The content marketing group Demand Gen released a new report this week regarding the essential items of B2B marketing. Some of their findings confirm that the Internet is becoming more content-driven, with more than 68% of respondents stating that they rely on content now more than they did a year ago. SEO still remains critical to introducing new brands, and LinkedIn is currently the most relied-upon social network for B2B marketing. These findings may be useful to explore in-depth as you begin to refine your own Internet marketing plans for the summer.
Good Times Internet Marketing Events
The Santa Cruz based company Good Times has announced a weekly Internet marketing series that is available both to local attendees and online through webinars. Some of the content that will be reviewed includes web design fundamentals, getting to know WordPress, and adapting to mobile search. The conferences are held weekly on Wednesday nights from 5:30 to 7:00 PM Pacific Standard Time, giving anybody who is willing to put in some extra hours a leg up on the competition.
Google Launches Path to Purchase Tool
If you’re wondering what your customers do before they buy a product from you, you might be interested in checking out the new Google Path to Purchase tool, which provides detailed analytics that explore what customers do before making a purchase, how many clicks they make on your website, and what you might be able to do to streamline the process. This useful tool can allow you to adjust your sales model to fit with what customers are actually doing, rather than guessing where they might go based on your predictive models.
Bing Research Delves into User Search Habits
The search engine Bing has released a new study that tracks how different users utilize search engines. According to the report, more than 50% of users click on the first search result, and by the eighth result there are only 1% of users who click on the result. In response to these findings, Bing is looking into revising the company’s search interface and dynamically sizing search pages to allow for more emphasis on lower results. In the meantime, the findings emphasize the necessity of good SEO, both for Bing and other major search engines.
This Week’s Marketing Tip: Predictive Social Marketing
One of the newest social media forces on the Internet is Social.com, which is introducing the idea of predictive social media. The network tracks existing conversations and uses predictive patterns to determine what a typical conversation might be 24 hours in the future, as well as where it might go 48 and 72 hours into the future. While Social.com is not necessarily the wave of the future, the concept of predictive social media is a potential marketer’s dream, since it would allow you to identify what your customers will be interested in the future and how you can adjust your marketing to fit. You can take advantage of this concept by looking at your own social media marketing and seeing what patterns emerge.
Next week brings us into the month of May, which also leads up to summer planning and new buying trends. Come back next week to find more Internet marketing tips.