At this point in the year, many e-commerce businesses have comprehensive data about the first quarter of the year, which means that it’s time to refine business plans and start strategizing for the future. With that in mind, the current state of the Internet marketing industry is outlined below.
Content2Conversion Opens Registrations
Demand Gen Report has opened registrations to the 2013 Content2Conversion Conference, which will host hundreds of B2B marketers at TimesCenter in New York City on April 22nd and 23rd this year. Top speakers at this conference will include Joe Pulizzi from the Content Marketing Institute, Lee Odden from TopRank Online Marketing, and Ardath Albee from Marketing Interactions, among others. The two-day conference will focus on a combination of panels and case studies about how B2B marketing can be made more efficient and attractive in today’s competitive market.
Pinterest Unveils New Analytics
The social media sensation Pinterest is preparing to allow users to monetize their accounts. As a ramp-up to that, they have recently rolled out Pinterest Web Analytics, which will allow businesses to see what content-sharing services are referring users to their sites. Some of the data currently available includes the ability to view how many people pinned a topic from a site. These new developments will allow social media marketers more latitude when it comes to customizing their Pinterest marketing campaigns.
CTA now Acceptable in Facebook Cover Images
Facebook has recently changed their page guidelines, removing their restriction on putting in a call to action in a brand page cover image. This is a huge breakthrough in social media marketing, as the company had previously been much more restrictive in what it allowed in cover images. However, if you intend to redo your cover image to include a CTA, you should keep a backup waiting just in case. Facebook has been known to change their guidelines frequently and without warning, so it is best to be prepared for any eventuality.
Google Adds YouTube Trends to Searches
Top search engine company Google announced this week that it will now support YouTube searches in its Google Trends program. This signals that more and more people are doing video searches rather than traditional web browsing. It also increases the utility of SEO marketing on Google, since the web giant owns YouTube. If you have not already done so, now is a good time to get your company a YouTube account, even if you only intend to post an introductory video at first. Be sure to also pay special heed to SEO in your video descriptions, as those descriptions will now be included in Google Trends whenever potential customers do relevant web searches.
This Week’s Marketing Tip: Geo Targeting in SEO
Recent studies of SEO marketing and search engine habits have shown that adding a location to your SEO strategy can help you increase your reach with customers. Many people like the feeling that they’re supporting something locally or that the business they are following is targeted to a certain geographical area. You can use geo targeted in SEO marketing through several methods. For paid advertising, both Yahoo and Google offer regional directories that can give you a more focused target audience. In your web content, be sure to link to .com, .gov, or .org sites as opposed to country-specific URLs such as .ca or .fr. These will give you higher US-specific rankings and a better conversion rate.
In the coming weeks we will see reports on quarter one earnings, which will signal new shifts in the Internet marketing world as companies regroup and deploy new strategies based on this financial data. Come back next week for the final news update for the month of March and a look ahead to what the second quarter has to offer.