The end of February and beginning of March marks a time that many people go on winter break. It also marks the beginning of a change in spending habits as the weather warms up and people prepare for spring. This week’s major news in Internet marketing is summarized below.
VCIR Winter 2013 Approaches
The 30th annual Venture Capital in the Rockies Winter Conference, or VCIR Winter 2013, will be held in the coming week from March 5th or March 7th. Held at the Beaver Creek Hyatt in Beaver Creek, Colorado, this conference highlights the most promising CEOs and developing companies in the western United States. In recent years, there has been an increasing focus on Internet and social media marketing due to the increased influence of the world wide web in the field. Registration is still open for those who are in the area and might be able to benefit from the dozens of sessions offered at the conference.
Facebook Acquires Atlas Solutions
Atlas Solutions, an ad serving business previously owned by Microsoft, has been acquired by Facebook. Some experts believe that this may signal a shift in Facebook’s advertising across the Internet in an attempt to take on Google in this arena. However, Facebook executives themselves have stated that the purpose of the acquisition is measurement so that the social media network can provide better targeted ads to its users. Regardless of the purpose, this is a good time to keep an eye out on your Facebook advertising to see what new options and uses will be coming on the horizon.
Google Plus Sign-In is Here
Google announced its new Google Plus Sign-In service this week. Similar to Facebook Connect, this service allows you to remain signed in to your Google account in an increasing number of different mobile apps and websites. This increases the utility of Google Plus among users and further illustrates the interconnect nature of marketing today. For information on how your website can become a supporter of this new service, you can visit the Google Plus help page or contact the company’s support line.
Empower Network Online Marketing Event Set for April
The Empower Network, which is one of the top online publishing platforms in the United States, has set the date for its upcoming marketing event. The event will be held on April 19th in Chicago, Illinois and is expected to draw over 5,000 people from across the country. The company has opened up registration to the event and has posted a video on its website explaining details of the conference and how to sign up. For anybody interested in online marketing and publishing, this should be an enlightening conference with many interesting speakers and topics.
This Week’s Marketing Tip: Digital Marketing World Conferences
Digital Marketing World offers a series of live online conferences on a regular basis that are targeted toward businesses trying to make the most out of Internet marketing. The February conference covered content marketing, and the upcoming conference set to take place on March 8th will focus on B2C and retail marketing. These monthly conferences are free and accessible anywhere in the world, making them an excellent resource for those looking to sharpen their marketing skills.
The month of March marks the end of the first quarter of the 2013 calendar years. As different companies report earnings and new plans for the next quarter, the world of Internet marketing will change rapidly. Come back next week for more of these developments.